Level 1 CQ Certification – Part II: The Multi-Rater Assessment

The Multi-Rater Assessment is the only academically validated CQ 360° assessment and as such is the most effective way to measure an individual’s cultural intelligence quotient.

Let me start off by saying that I have used the 20-Item Four Factor Cultural Intelligence Scale as a self assessment before, but this was my first time using the Multi-Rater Assessment.  I have to say, the Multi-Rater Assessment is a vast improvement from the 20-item scale because it gives a more accurate description of your CQ.  Another benefit is that it provides a detailed 21 page feedback report that presents your self rated CQ score and your observer CQ score for each of the four factors of CQ, as well as your CQ score compared to worldwide norms and your individual cultural value orientations.

Measuring your cultural intelligence does not simply give you an overall CQ score.  Instead, it provides you with a separate measured score for each of the four dimensions of CQ.  This is beneficial in discovering your individual CQ strengths and weaknesses.

It is extremely valuable to receive observer scores for each of the four CQ dimensions.  This helps you understand how other people view you in cross-cultural settings and is helpful to learn about what you need to improve on most.  However, I must admit that seeing 360° feedback can be quite difficult at times.  It can be shocking to discover that your perception of yourself is strikingly different from other people’s perceptions of you.  What we have to keep in mind when we view 360° feedback is that it is simply perceptions of you, not necessarily reality.  But at the same time, sometimes other people’s perceptions of you are just as crucial as your actual actions since after all, this is how people view you.  Personally, I value my 360° feedback and appreciate my observers for taking the time to fill out the assessment.  This information is a very helpful starting point in improving my CQ weaknesses and highlighting my CQ strengths.   But at the same time, I realize that some factors of CQ are not that easy to observe.  For instance, it is much easier to observe CQ-behaviour rather than CQ-strategy.  None-the-less, I am grateful to have the 360 feedback to accompany my self CQ scores.

Another beneficial aspect of the feedback report is that it compares your CQ with worldwide norms.  This is good to understand how you compare to other people in the world and is helpful for future interactions.

The report also presents your Individual Cultural Value Orientations.  There are seven cultural value orientations that describe your societal preferences.  They are: individualism-collectivism, power distance, uncertainty avoidance, cooperative-competitive, time orientation, context and doing-being orientation.  Traditionally, these cultural value orientations have been used to differentiate the societal preferences of different countries.  However, it is important to acknowledge the diversity of individuals from within a country, instead of simply generalizing.  For this reason, it is helpful to know your individual cultural value orientations to better understand your personal societal preferences.

Overall, the assessment and report are extremely helpful to discover what your CQ strengths and weakness are in both your eyes and through your observers.  This is very valuable in understanding where to focus your training to enhance your cultural intelligence, as well as useful for better awareness of yourself during future cross-cultural interactions.

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